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Principles of Marketing Global Edition 15th Edition Version 15

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Cuốn này chắc ai ai cũng biết khi tiếp xúc với ngành Marketing rồi nên mình không cần giới thiệu nhiều nhé!

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Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.


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